Kylie Jenner is expanding Kylie Cosmetics’ complexion category with the launch of a powder foundation – the Natural Blur Powder Foundation. Available in 30 shades, this silky-smooth powder offers medium buildable coverage with a naturally blurred matte finish that lasts up to 12 hours.
The hydrating formula is developed with an exclusive complex of skin-loving ingredients including Bamboo Powder, Samphira Oil Bioactive, and Aloe Barbadensis Leaf Extract. It offers comfortable wear while smoothing the appearance of pores, fine lines, and skin texture. The Natural Blur Powder Foundation reduces excess oil and helps control shine – without looking cakey – and can be used as a foundation, finishing powder, or to touch up.
“I’m so excited to launch our first powder foundation – with every launch, I want to introduce formulas that are high-performing with clean, good-for-skin ingredients. Our Natural Blur Powder Foundation gives an airy, blurred matte finish, and is super comfortable to wear and allows skin to breath”, said Kylie Jenner. “I also love how versatile it is – sometimes I use it as a foundation, or as a finishing powder over my Skin Tint Blurring Elixir.”
The Natural Blur Powder Foundation also has strong consumer test results to support its efficacy, with 100% saying it instantly leaves skin with an even complexion. All testers also said that it reduces excess oil, controls shine, and doesn’t dry out the skin. It’s clean, vegan, non-comedogenic, and suitable for all skin types – plus, it’s humidity, heat, and sweat proof.
WHAT: Natural Blur Powder Foundation
RRP: €34.99
WHERE: Boots
WHEN: 29th January