South Korean brand, Genosys, blends cutting-edge science with effective products designed for every skin type, every budget, and every Irish bathroom shelf.
Korean beauty isn’t just a trend, it’s a skincare philosophy. And now, Genosys Ireland is making it more accessible than ever with professional-grade, clinically-backed products that bring the ritual of K-beauty into everyday Irish routines.
“K-Beauty is more than a trend. It’s a mindset,” says Shannon McCreery, Irish Educator for Genosys. “It’s about consistency, care, and building habits that support your skin over time, not quick fixes or harsh solutions.”
South Korea’s iconic 10-step skincare routine has become globally adored for its holistic approach: layering light, hydrating products in order of texture for maximum absorption and long-term skin health. With the right product picks, even a simplified routine can deliver visible results and Genosys offers the ideal gateway.
Step into K-Beauty with Genosys: Your 10-step routine
- Oil Cleanser €48.50 / £45.40
Step: Remove SPF, excess sebum & makeup.
Try: Skin Defender Lip & Eye Makeup Remover – Gently cleans the delicate lipand eye area with no irritation whilst leaving the skin smooth and soft.
- Water-Based Cleanser €32.00 / £27.50
Step: Cleanse skin thoroughly.
Try: Snow 02 Cleanser – A balancing formula with naturally generated oxygen bubbles that lifts residual dirt without stripping the skin.
- Exfoliator €28.00 / £25.00
Step: Buff away dead skin cells for smooth, radiant texture.
Try: EPI Turnover Booster Peeling Gel – An enzyme peeling gel that removes dead skin cells without irritation to boost cell turnover, revealing smoother, brighter, and more radiant skin.
- Toner or Mist €25.00 / £22.00
Step: Restore hydration and prep the skin.
Try: Microbiome Energy Mist – Revitalizes skin and improves skin’s strength with unique blend of pre/probiotics that corrects the balance of skin microbiome and hyaluronic acid complex that replenishes the skin’s moisture barrier.
- Essence €51.00/ £45.00
Step: Boost moisture and enhance absorption.
Try: Hyaluron serum – a lightweight serum to enhance moisture with 11 forms of hyaluronic acid for deeply moisturising benefits.
- Serum €48.50 / £43.00
Step: Target specific skin concerns.
Try: All for Sensitive Serum – a calming, hydrating formula designed to soothe irritation, strengthen the skin barrier, and reduce redness for sensitive or reactive skin types.
- Sheet Mask €45.50 / £40.00 (Pack of 5)
Step: Hydrate and replenish skin deeply.
Try: Genosys Soothing Bomb Sea Algae Sheet Mask – Cooling and plumping with sea algae and centella asiatica. For a true Korean Beauty routine, always use the sheet mask post serum, to infuse the serum into the skin.
- Eye Cream €61.00 / £54.00
Step: Brighten and protect the under-eye area.
Try: EyeCell Eye Contour Cream – Revives tired eyes with peptides and brightening botanicals.
- Moisturiser €39.00 /£35.00
Step: Lock in hydration and support barrier function.
Try: Intensive Hydro Soothing Cream – Rich but non-greasy, perfect for day and night.
- SPF (AM only) €43.50 / £38.50
Step: Protect from harmful UV rays daily.
Try: Ultra Shield Sun Cream SPF 50+ – A lightweight formula ideal for all skin tones, especially fair Irish complexions.
Gentle, effective, and designed for real life
“Korean skincare blends centuries of herbal wisdom with cutting-edge science,” says Shannon. “You don’t have to do all ten steps. Even two or three – like double cleansing and a serum, can make a difference if you’re consistent.”
Whether you’re dipping a toe into K-beauty with a weekly sheet mask or going all-in with the full ritual, Genosys offers a modern, professional-quality toolkit for healthy, glowing skin – morning and night.
Explore the full range at www.genosys.ie or through selected clinics and professional skincare stockists nationwide.
Information Sent By AGENCYFOURTEEN.IE
