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Luxury hair extensions brand, Great Lengths has launched ‘Hairdos for Heroes’, an initiative that will offer free haircuts and blow dries as a way of giving back to frontline workers.

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Great Lengths is enlisting interest from salons to participate and is offering event planning and kits as well as marketing support to all salons involved. Salons in Belfast, Dublin, Limerick and Galway have already confirmed participation with the hopes of lots more Great Lengths certified salons coming on board.

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Hairdos for Heroes encourages salons throughout Ireland to dedicate one or two days to providing front line staff with a free cut and blow dry when it is safe again for salons to open and resume service. The free pamper session will reward frontline staff for their amazing and selfless work during this time.

When COVID-19 is far behind us, and our frontline workers have had their chance to rest properly, Great Lengths wants to ensure their efforts are not forgotten and give them a chance to be pampered and preened by some of the country’s top hair stylists as way to say thank you.

The campaign will take place nationally on Sunday 6th and Monday the 7th September, and salons can select one or both day to participate.

Salons can register their interest in participating by contacting Great Lengths directly on marketing@greatlengthshair.co.uk  Each participating salon will be listed on the dedicated Hairdos for Heroes web page here.