John Donnelly, Director, Designer, and App Developer at Eazi-Apps talked to the BeautifulJobs team this week about the ten top reasons why salons and spas need a mobile app.
“85% of Irish people either own or have access to a smartphone. Quite a remarkable statistic and one which means that Mobile Apps are becoming a seriously powerful tool in helping Salon and Spas connect with their customers. As a Salon or Spa owner a Mobile App will give you the ability to instantly connect with your customers and keep them coming back for more.”
1. Push notifications
Quickly and Easily, send FREE push notifications to all your customers who have downloaded the app – no more costly Text Messages and no 162 character restriction. 95% of your App Clients will see your notification. When they open it, the notification will bring them to where you want them to go be it the special offer section of your website or App or the online bookings section of your App. You can also target clients in specific areas through the state of the art Geo-Targeting feature. All messages can be simultaneously posted to Facebook and Twitter saving you time and hassle.
2. Loyalty
An easy and effective way to make sure your customers keep coming back for more is to move your loyalty scheme to their Smartphone. Your customers earn points in exactly the same way but they don’t need to have their stamp card or keytag with them – it’s all in their App. Your customers can redeem their rewards easily and quickly when they next come into your salon or spa.
3. Appointment booking
Allow new and existing customers to come back for more by giving them the opportunity to book their salon appointments 24/7 directly through their mobile app.
4. E-commerce
Allow customers to purchase products or gift vouchers simply and conveniently directly from their Smartphone App. Adding a shopping cart to your website can be expensive and complicated – Our Apps come with e-commerce solutions as standard giving you a simple and effective alternative revenue stream, which can increase your bottom line.
5.Testimonials
A great way to spread the good word about your salon or spa is through a testimonial feature. With this feature your customers can leave comments about their experience, all of which can be shared with their friends
6. Directions
Our apps offer an easy solution for your customers to locate your salon – GPS directions from their current location straight to your front door!
7. Social media
Word of mouth marketing is one of the most effective ways to create a “buzz” about your business. With an app, your customers can easily comment, rate and recommend your salon or spa on all your Social Media platforms. This is a great way to increase your online presence and keep your salon at the front of your customer’s mind.
8. Gallery
Another great way to get your customers to interact with your business is to encourage users to share photos of their time at your salon directly from their App. This is an effective way to get your customers to create a “buzz” around your business.
9. Competitive advantage
The vast majority of salons and spas still rely on traditional methods of marketing combined with liberal use of Social Media. Clients are getting tired of Social Media and are looking for more direct ways of communicating with their Salon or Spa. A Customised Mobile App makes a Salon stand out from the competition and offers customers something a little bit different
10. Email sign up
Allow users to subscribe to your email campaign service to keep your business and offers top of mind. This keeps your customers engaged and up to date with your latest news and offers.
WHY CHOOSE A MOBILE APP FROM EAZI-APPS?
They take time to design your app to enhance your branding and raise your business profile above your competitors. Building and publishing your app is only the start of the journey. When your app is published in Google Play and iTunes stores, you can log in to the Eazi-Apps dashboard and update your own app, create promotions and send unlimited push messages. They will also help you with the promotion of your App in order to maximise customer downloads and ultimately improve your sales.
Read here for more information.