Are you Team Curly or Team Straight?
Following the huge success of the launch of the KIKO MILANO x Rossano Ferretti Haircare Collection in 2024, the line expands with two new product lines designed to complete the offering: Silky Gloss & Spiral Shine.
The new additions have been created to offer a wider variety of products for different hair types and styling preferences, meaning you’ll be able to reach for the perfect styling companions whether you’re wearing your hair straight or curly. Each new product formulation is vegan with more than 92% natural origin ingredients, and products contain panthenol alongside powerful plant proteins or oils for maximum natural power. Ingredients sourced in Italy include extract of orange and extract of almond, taking advantage of the brand’s Mediterranean origins.
The introduction of Silky Gloss & Curly Shine ranges expands KIKO MILANO’s co-created collection with international celebrity hairstylist, Rossano Ferretti, devised to reflect Ferretti’s 30 years of premium professional experience, with salons worldwide and a roster of high-profile clients across the globe.
KIKO MILANO Haircare by Rossano Ferretti: Silky Gloss range, for straight hair
Begin by cleansing and conditioning with new Silky Gloss Shampoo RRP €16.99 and Silky Gloss Conditioner RRP €18.99, each offering immediate shine boosting, softening and 72h reduction of frizz visibility.
Next, run Silky Gloss Hair Serum RPP €20.99 through your strands, a leave-in treatment with detangling, shine boosting and softening effects. The serum also works to stop frizz up to 72h. and can be used for retouching once hair is styled to keep flyaways at bay.
Enjoy shiny, glass-like straight strands that are smooth, soft and nourished.
KIKO MILANO Haircare by Rossano Ferretti: Curly Shine range, for curly hair
Cleanse and condition with Spiral Shine Hair Cleansing Balm RRP €18.99 to improve hair elasticity and shine after the 1st application, as well as detangling and defining your curls for up to 72h. Next, use leave-in Spiral Shine Enhancer Cream RRP €20.99, to add shine and stop frizz.
To add further elasticity, shine and definition, layer on a small amount of leave-in with Spiral Shine Hair Oil RRP €21.99 and top up on dry hair where needed.
Then, to redefine your curls during the day, Spiral Shine Hair Biphasic Definer Spray RRP €21.99 is your secret weapon. A versatile hero product that can be used on wet hair for a 68% increase in shine, it also comes into its own as a leave-in booster to define, volumise and prevent frizz whenever your curls are in need of a pep up.
Enjoy defined, 72h frizz-free spiral curls with immediate elasticity, shine and effortless, volumised bounce.
