Are you a busy salon/spa owner or manager, wanting practical and effective answers to business problems? Liz McKeon, Beauty Business Expert, has the business answers to the key questions every manager asks themselves. Liz breaks down key questions into 5 main categories.
Staff
Liz discusses all aspects of team building, retaining beauty therapists, managing meetings positively, and training. She quotes, The TEAM (Together Everyone Achieves More) concept is a very powerful one. When team members work together for the good of all, the good of the salon and it’s clients, everyone achieves more. Simply put, working together works!”
Money
Liz discusses the following topics on how to money plan, optimise profits, and budgets.
- Building Profits UP!
- How to Decide on a Pricing List
- The Cost of Cancellations and No-Shows
- How Much should you be Paying the Beauty Therapists
- Mind Your Money-Planning, Budgets and Cashflow
Liz quotes,”The basic principle to optimising your profits lies in your revenue at a higher ratio than your costs. In the short term, you need to generate the maximum value from each client and upsell them additional products and services to get more business. By focusing on your customer experience, that will lead to word of mouth referrals and repeat business. It’s much cheaper to keep a loyal client that to secure a new one.”
Customer Service
In this section Liz, affirms the importance of customer service, and how to keep profitable clients returning.
- Dose Your Salon Stand Out from the Crowd?
- The Client Service Journey
- Keep Profitable Clients coming back for more!
- What is your Competitive Advantage?
- Assuring the Quality of your Services
Liz adds,” salon owners and beauty business professionals spend more time focusing on their local competition than on their own salons. STOP! Focus on your own businesses and be the best, by providing the best products and treatments with outstanding salon customer service. For any business to get a competitive advantage they need to have a unique selling point (USP) or proposition that makes their business stand out from their competitors.”
Sales & Client Acquisition
ILiz shows how to increase client loyalty by making a great first impression.
- How to Establish a Retail Area
- Making a Great First Impression
- Are you Converting Enquiries into Euros?
- Keep Marketing-Keep Going!
- Promotions to Increase Beauty Retail Sales
Liz states, “The key is salon customer appreciation, and it’s important to include in your beauty salon customer service policy. When you take care of your clients so well they tell others, you know you have delivered on the quality of the service. And when you do this every time, you will see client loyalty, retention and referrals seriously escalate. A new client will develop an impression about your beauty therapist, and your beauty salon, in their first 7 Seconds. In that slice of time, they will judge your employee in 11 different ways, all of which will affect how likely it is that they will do business with you again.”
You
Liz stresses how to successfully run business, and gives here best beauty salon management tips!
- Don’t Get Stuck in a Rut!
- Successfully Run and Manage Salon Business
- Manage your Time Effectively
- How Well are you Managing?
- Don’t just Be a Good Boss, Be a Great Boss!
“Surround yourself with positive people. Be organised. Be open to new and innovated ideas” Liz McKeon
