IMAGE Skincare champions sun safety for Irish skin with Daily Prevention SPF heroes
As summer begins to unfold and brighter days return, IMAGE Skincare is using Melanoma and Skin Cancer Awareness Month this May to highlight a critical public health message: daily SPF isn’t just for heatwaves or holidays, it’s for every day in Ireland.
Skin cancer is now the most common cancer in Ireland, with over 13,000 new cases diagnosed annually and numbers steadily rising, according to the Irish Cancer Society. With Ireland’s high proportion of fair skin types, low vitamin D levels, and a tendency to underestimate UV exposure on cloudy days, the call for better sun habits is more urgent than ever.
With Met Éireann forecasting above-average temperature for May and June, IMAGE Skincare, the #1 professional skincare brand in the spa and salon category, is championing a Protection with Purpose approach through their advanced DAILY PREVENTION™ range. At the heart of this campaign are two essential SPF heroes designed with busy, modern lifestyles and Irish weather in mind:
Renowned Irish GP and IMAGE Skincare ambassador Dr. Doireann O’Leary is backing the campaign with a clear message for Irish consumers:
“There’s a lingering misconception that SPF is something we only need on sunny days or holidays abroad. But in reality, UV rays can damage our skin even on overcast days, and Ireland’s fair-skinned population is particularly vulnerable to this silent threat. Skin cancer is largely preventable, and sun protection is your first line of defence.
As a GP, I see the long-term effects of sun exposure all the time, from premature ageing to serious skin cancers like melanoma. We need to normalise SPF as a non-negotiable daily habit, just like brushing your teeth. What I love about IMAGE Skincare’s DAILY PREVENTION™ range is that it makes this easy. It feels great on the skin, it doesn’t interfere with makeup, and the formulas are packed with antioxidants that support overall skin health.
These aren’t just sunscreens, they’re smart skincare solutions for long-term protection.”
Dr. Doireann O’Leary
Your daily SPF duo:
DAILY PREVENTION™ Ultra Defense Moisturiser SPF 50
€63.50 | £56.00 91ml
A lightweight, fast-absorbing ‘hydra-silk’ sunscreen that delivers powerful broad-spectrum protection with an ultra-comfortable, invisible finish. It’s designed for everyday use, whether you’re out walking the dog, gardening, commuting, or brunching outdoors. With added antioxidants and IMAGE’s proprietary XOSM™ Technology, this SPF defends not just from UV rays, but also from daily environmental stressors.
DAILY PREVENTION™ Protect and Refresh Mist SPF 30
€53.50 | £48 100ml
This handbag-friendly mist is perfect for top-ups throughout the day, over makeup, after a workout, or while on the school run. It’s a refreshing, no-fuss way to maintain protection, especially during long periods outdoors or while driving (UV rays penetrate glass, too!).
The DAILY PREVENTION™ line is available at professional salons, clinics, and online via www.imageskincare.ie.
Information Sent By AGENCYFOURTEEN.IE
