Personal branding is becoming a more common term, but a lot of employees are not sure how it relates to them. In their mind, they often see branding as something companies do to sell their product or service. But branding also relates to the individual and the image they convey to the public, as well as the potential employer.
Look at ‘personal branding’ as an add-on to your CV and Cover Letter. More than ever before, it is now being used as part of the screening process when applying for a new job. With this in mind, we should be conscious about what we put on our social media platforms and how it portrays us. Are we really representing who we are? But don’t see it as a negative, if your passion outside of work is relevant to your job this shows genuine enthusiasm to employers, it can make you stand out from the crowd. Your personal branding allows employers you haven’t yet met learn a little about you ie: If you have a LinkedIn account, use it to promote yourself, build your professional presence and connect with mentors and company owners.
So, start thinking of yourself as a brand and promote your strengths, skills and areas of interest. Use social media to connect with employers and other professionals in your industry. For those of you who are Make- up Artists, Hair Stylists, Therapists or Skin Experts and want to show the world your creativity, portfolio of work and before and after photos, use a personal website or CV builder that allows you to upload high quality images. If you are a BeautifulJobs follower, you will be happy to hear we can assist you with this part. We have put our expertise in creating for you a free online CV builder which allows you to upload your portfolio of photographs to showcase your best work!
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