Seoulista Beauty, the pioneering Irish beauty brand founded by Una McGurk, is set to take the global stage at Paris Fashion Week Live, a special live edition of the popular Tech Powered Luxury podcast by Ashley McDonnell. This exclusive event will highlight Ireland’s influence on the global luxury industry, with McGurk representing beauty alongside leading figures from fashion, jewellery, and technology.
As the only Irish beauty brand available in France’s most prestigious department stores, La Samaritaine and Le Bon Marché, Seoulista Beauty has established itself as a key player in the international luxury beauty space. Known for its innovation in skincare technology, the brand’s inclusion at this high-profile event emphasizes Ireland’s role in shaping the future of beauty. VIP guests and panel speakers will be prepped on the day using Seoulista Beauty’s cryo-powered skincare, inclusive of their newest launch, Seoulista Eye Lift® Cryo-Cooling Eye Patches.
“Being part of Paris Fashion Week Live is not just a personal honour, but a proud moment for Seoulista Beauty,” said McGurk. “This is a fantastic opportunity to showcase our innovation in beauty and to connect with leaders across luxury, fashion, and technology, demonstrating the relevance of Irish brands on the world stage.”
Hosted by the Irish Embassy in Paris at the historic Hôtel de Breteuil, the event will celebrate 70 years of the embassy’s presence in the French capital. A fashion tour within the embassy will introduce guests to emerging Irish designers, followed by a live podcast recording. McGurk will join a panel of esteemed speakers, including:
- Bairbre Power – Ireland’s leading fashion journalist
- Paul Sheeran – Founder of Paul Sheeran Jewellers, Ireland’s top luxury jewellery and watch retailer
- Aoife McNamara – Visionary designer behind Ireland’s first BCorp fashion brand
- Shana Chu – Founder of Tailr, a trailblazer in digital transformation for the fashion industry
The podcast, Live from Paris Fashion Week, will spotlight Ireland’s cutting-edge contributions to luxury, including McGurk’s insights into beauty innovation. The event will culminate with a private performance by award-winning Irish band Picture This, capping off an evening that is expected to draw major media attention and global luxury leaders, including representatives from Forbes, Vogue, and buyers from the world’s top retailers.
Seoulista Beauty’s participation at this prestigious event solidifies the brand’s role as a trailblazer in the luxury beauty sector, driving the conversation around innovation and sustainability in beauty. The event also marks a unique intersection of Irish creativity and global luxury, reinforcing Ireland’s status as a rising force in the international luxury landscape.
