The Secret to Effortless Irish Summer Skin? It Fits in Your Palm
May marks a turning point in the Irish calendar. The Bank Holiday signalled the start of brighter mornings, longer evenings, and finally a reason to put the heavier foundations and mattifying powders away. But as the sun reintroduces itself, so too does the age-old question: how do we get that radiant, healthy glow without compromising our skin’s health?
Enter Genosys’ Skin Caring Blemish Balm Cushion SPF50, a K-Beauty innovation that’s perfectly designed for the Irish summer. Lightweight, hydrating, protective, and effortlessly radiant, it’s already emerging as the go-to beauty essential for the months ahead.
A cushion compact that does it all!
Combining the benefits of high-performance skincare and intelligent coverage, the Genosys Cushion is a multitasking marvel:
- Instant Radiance: Buildable coverage with a luminous, glass-skin finish that enhances rather than masks your complexion.
- Sun Protection: SPF50/PA+++ to guard against UVA/UVB damage – vital even on cloudy Irish days.
- Skincare-Infused: With calming, hydrating ingredients that soothe the skin while you wear it.
- Designed for Real Life: Portable compact, mirror, and puff for effortless application and top-ups on the go.
- Eco-Minded: Comes with a sustainable refill, helping reduce single-use waste.
A product with purpose
“In Ireland, we often underestimate the importance of daily sun protection and skin barrier support,” says Shannon McCreery, Head of Education at Genosys Ireland. “This product delivers both, while giving that gorgeous, lit-from-within look that’s at the heart of the K-Beauty philosophy.”
And it couldn’t come at a better time. As more Irish consumers embrace hybrid products, those that marry skincare and makeup, Genosys is at the forefront, bringing years of South Korean cosmeceutical expertise to local skin concerns.
From Seoul to Irish Shores: A glow that travels
Whether you’re city-bound for work, coastal for the weekend, or heading abroad, the Cushion offers skin confidence without compromise. It’s that one product in your bag that can do the job of four: foundation, SPF, primer, and hydrator.
And thanks to its shade inclusivity and luxurious, non-cakey texture, it works beautifully across a wide range of skin tones and types.
Skin Caring Blemish Balm Cushion SPF50 – €58.50 / £51.50
Available in three versatile shades, Ivory, Beige and Camel, each purchase includes a refill for long-term use and reduced waste.
Genosys retail products are now available online here, and professional treatments are available in selected salons and clinics nationwide. Find your nearest location here: https://genosys.ie/find-a-pro/
For more information on the brand, visit www.genosys.ie.
Information Sent By AGENCYFOURTEEN.IE
