Discover beauty with depth when you explore the latest makeup trends and covetable looks with Max Factor. As we all know, the beauty industry is always evolving and changing. Each year, new makeup trends emerge that give beauty lovers and makeup artists new inspiration and a chance to express their creativity. Whether you’re already ahead of the curve or simply looking for a jumpstart to mix up your makeup bag, there are some exciting trends to look out for in 2023!
All About That Glow
You should also look out for the “glowy” look in 2023. This trend focuses on creating a dewy and glowing complexion. To achieve this look, focus on using products that will give the skin a luminous and hydrated look. Max factor has the perfect glowing combination of products. Start with the Facefinity All Day Flawless 3-in-1 Foundation (RRP €15.99/ £13.99), a liquid foundation with a built-in primer and concealer to get that flawless airbrushed look.
Get all-day glow without the weight with Max Factor’s Facefinity Highlighter (RRP €12.99/£9.99). Long-lasting with an ultra-weightless, seamless powder finish for a flattering healthy glow.
Finally, make your glow last all day with the Miracle Veil Loose Powder (RRP €13.99/ £10.99). This super-lightweight, illuminating powder delivers a soft-focus finish to skin. It minimises pores, controls shine and even improves skin texture without settling into fine lines
Bold Eyes
Another trend that is likely to be popular in 2023 is the “bold eye” look. This look is all about making a statement. Off-White featured bold, blue eye liners in their spring 2023 catwalk show in Paris and these glam-rock looks are sure to be a hit throughout the year. Striking eyes can be achieved with bright eyeshadows, colourful eyeliners, and dramatic mascara. We expect the use of green and blue hues to go viral in eye makeup. Masterpiece Kohl Kajal Pencil (RRP €8.99/ £7.99) in shade ‘Azure’ will give you the ultimate blue liner goals and make those eyes pop!
Vinyl Lips
Satin, glossy, shiny. These are the lip looks that dominated the 2023 Spring runways as we are set to depart from the matte mouths of recent years. Lips will carry a level of glam we haven’t seen before. We are going to see lip colour that’s more in your face – super opaque reds, striking oranges, purples, even browns. Shine bright with the Lipfinity Liquid Lipstick (RRP €16.99/ £11.99). The velvety, liquid, matte formula is part lip stain, part long-lasting lipstick with a lustrous topcoat to finish. Sweep onto lips for up to 24 hours of flawless wear.
Lashing Out
Applying mascara may not be a new approach to makeup — but it can have a new impact. The newest trend emerging on Tik Tok sees makeup artists applying black mascara on top lashes and brown mascara on the bottom. Divide and conquer to make your bottom lashes pop but in a subtle and natural way. For your bold and black top lashes use the False Lash Effect XXL Mascara (RRP €14.99/ £11.99), it gives you an instant salon lash extension effect without the damage.
For your brown bottom lashes go in with 2000 Calorie Mascara (RRP €12.99/ £9.99). A firm favourite amongst make-up artists across the world. The unique formula dramatically increases the volume of your lashes by 300% and as it’s fragrance-free
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