A range of award winning skincare, bodycare, haircare and makeup which is 100% natural, vegan friendly and cruelty free. Founded by Susie Ma who first appeared in the 2011 season of the apprentice. Impressed by the products Lord Sugar spotted a unique business opportunity and became a 50/50 partner. After a year of planning Lord Sugar and Susie start their social selling business platform. All products are now created daily within the Surrey beauty kitchen therefor no products are older than 6 months. Their mission is to empower people all over the country and provide them with the means to start their own beauty business with Tropic.
Beliefs and Values
Pure ethos – we love animals and care about their welfare, so we will never test on them or cause them distress by using derivatives such a lanolin, beeswax or honey. We stand with Cruelty Free International, The Vegan Society and PETA as a 100% cruelty free brand, now and always.
Pure ingredients – our products contain the purest naturally derived ingredients and are free from harmful toxic chemicals. We believe plants and fruits that flourish in challenging tropical climates are the most nutritious and beneficial for the skin. That’s why our ingredients are sustainably sourced from the Amazon rain forest, Polynesia, Australia and many more exotic tropical regions brimming with powerful botanical actives.
Honest Labelling – we believe that what you put on your skin should never be a mystery, therefor we list all of our 
ingredients in plain English, and include a best before date on all our skincare so you know exactly whats in your product, and that you’re applying only the freshest ingredients to your skin.
Effective products – our products are designed using the richest, most nutritious premium natural ingredients to ensure they are effective on all skin types, even the most sensitive.
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