Whilst going out for dinner and wine may be a nice treat on Valentine’s Day, here at Sweet Squaredwe’re encouraging everyone to take a moment for themselves. Whether it’s a hot bubble bath as the day turns to dusk or curling up with a book and a face mask, this year, it’s all about you! …
As the weather heats up so does :YOURS’ nail art offering with a new collection for the new season, ‘Spring Fever’. Featuring two new double-sided Stamping Plates, four new Stamping Polishes and six brand new Eco-Based Glitter Elements, nail techs will have everything they need to create the most dazzling nail art this Spring! New Double-Sided Spring 2021 Stamping …
The UK is looking forward to the 12th of April when our beloved salons will be able to reopen their doors once again and to help salons get ready to hit the ground running, Sweet Squared UK have revealed their Back to Business Promotion! Customers will be able to restock and reboot with 100s of …
Leave shaking, separation and thickening in the past with imix®! Available exclusively from Sweet Squared, this brand-new innovation makes hands-free colour mixing a breeze.For improved consistency and true colour application, simply add a miXer to your bottle, place on the imix® launch pad and watch the magic happen! Suitable for all gel polish and lacquer formulas, imix® …
Sweet Squared reveal brand-new Winter 2020 Collection from Lecenté™ Pictured (L-R)- Mulled Wine, Black Velvet, Pink Fizz, Eggnog, Snowball, Hot Toddy. Lecenté™ are embracing the most glistening season of the year with six brand-new C.R.E.A.T.E glitter gel polishes to dazzle and impress your clients this winter. These sparkly shades are inspired by the festivities of …
Sweet Squared reveal brand-new Winter 2020 Collection from Lecenté™ Pictured Chrome Powders (L-R Top)- Red Chrome, Green Chrome, Blue Chrome, Purple Chrome Pictured Nail Foils (L-R Bottom)- Canyon Swirl, Chic Swirl, Mahogany Swirl, Vintage Swirl, Sunset Swirl Lecenté™ are continuing the festive feels with their winter nail art collection featuring four new chrome effect powders …
SWEET SQUARED CO-FOUNDER SAMANTHA SWEET AND CND™ BRAND AMBASSADOR MARIAN NEWMAN TEAM UP FOR THE FIRST-EVER CND™ NAILATHON! On October 5th, 2020 CND™ hosted NAILATHON — the brand’s first-ever Live Virtual Nail Tradeshow. Hosted by CND’s Education Directors Roxanne Valinoti and Barbara Fogleman, the exhilarating 9-hour virtual education marathon featured CND™ Co-founder Jan Arnold, CND™ …
With their ever-evolving, 360 approach to delivering engaging campaigns, The Publicity Loft are perfectly placed to adapt to the much-changed beauty industry as we find it in 2020… This month we got chatting to Amy Buckeridge, director and founder of the Dublin based multi-award winning PR agency that specialises in beauty, fashion and lifestyle. She …
Sweet Squared reveals brand-new Autumn 2020 Collection from Lecenté™ Pictured (L-R)- Equinox, Fall in Love, Harvest Moon, Hygge Hugs, Spiced Latte, Sweater Weather. The darker nights are here, and Lecenté have unveiled the most gorgeous Autumn shades which give you that super cosy feeling. Imagine snug evenings in front of a crackling fire, with a …
Sweet Squared reveals brand-new Autumn 2020 Collection from Lecenté™ Pictured Nail Foils (L-R Top)- Paisley, Tank Top, Patchwork, Moonstone, Marble, Pink Granite, Rose Quartz. Pictured Nail Glitters (L-R Bottom)- Clear Glitter Powder, Lucky Charm Holographic Multi Glitz, Sugar Plum Holographic Multi Glitz, Queen Bee Multi Glitz, Cutie Holographic Multi Glitz, Cookie Multi Glitz, Valentine Multi …
