Dublin, Ireland – July X 2021 – Judith Leiber, an American luxury brand, today announces the arrival of a new women’s fragrance, More is More!, featuring seven luxurious scents encapsulated in one innovative bottle. Inspired by the brand’s iconic heritage and playful spirit, More is More! was created in partnership with leading fragrance company, Viviana London.
More is More!, a new-to-market innovation, elevates the enjoyment of a premium fragrance through its world-first refillable bottle design with unique opportunities for customisation. Consumers can build their own signature fragrance and select one, two or all three scents by toggling the crystal sliders. This offers playful personalisation throughout the day that can be layered into the night; making it the perfect gift for friends and family this holiday season.
“We’re thrilled to introduce a new fragrance that gives our fans the freedom to express themselves,” said Dee Ocleppo Hilfiger, Creative Director of Judith Leiber. “Novelty is in Judith Leiber’s brand DNA. We select our bags to match our mood, so why not our fragrance? Find your signature scent. Make a statement and have fun with it!”
Price is €145 but intro price of €125 until end of August. Unique new sustainable bottle which also allows refills @ €35
The unique and sustainable design of the bottle offers the user to refill their favourite scents when running low. The corresponding 25ml refills for each of the chambers to recharge your More is More! 75ml perfume bottle are priced at €39 each.
Exploring The Fragrances
The fragrance opens with notes of blackcurrant absolute and mandarin. Rich gingerbread and rose petals create a sensual heart, which lasts 12 hours on the skin. Strong vanilla and cashmere woods carry the gourmand, edible notes long into the night. More Gourmand! is indulgent on its own, but if you want to add more layers, feel free to mix it with More Zest! to create a bright citrus that is rich yet sparkling. For an addictive, sexy scent, mix it with More Floral!
Top notes: Blackcurrant absolute, Mandarin oil
Heart notes: Gingerbread accord, Rose oil
Base notes: Cashmere wood, Vanilla
Sparkling with fizz, this fragrance opens with thirst-quenching grapefruit, fresh lemongrass and sunny green bergamot. After this citrus explosion settles, you will smell orris, originating from the Iris flower root and Peony. Notes of sandalwood and cedarwood melt into your skin and last into the night. Play with this spirited perfume by layering with More Gourmand! for a fresh, fruity, vanilla composition. Combine with More Floral! for a crisp, intense, white floral fragrance.
Top notes: Bergamot oil, Grapefruit
Heart notes: Sandalwood oil, Cedar oil
Base notes: Orris concrete, Peony
At first, you’ll smell fresh pink pepper and mandarin, which then gives way to a magnificent bloom of flowers. Ylangylang and orchid carry the heart of this bouquet composition. Coconut wood adds creaminess, while patchouli gives strength, which helps the floral notes last longer. Add an addictive sexy edge with More Gourmand! If you prefer something more zen, layer on More Zest!
Top notes: Mandarin oil, Pink pepper
Heart notes: Patchouli oil, Coconut wood
Base notes: Orchid, YlangYlang
The luxurious mini spire and sleek build of the fragrance bottle are reminiscent of the Chrysler building, a nod to New York City. Its sparkle and glamour honour Judith Leiber’s dazzling minaudières. Every aspect of the design is smooth and perfectly crafted with a modern twist. The distinctive rose gold chambers and sliders that open and close are adorned with crystals.
“In an increasingly digital world, claiming your own unique taste and personality has become vital. More is More! by Judith Leiber is an innovative perfume bottle where you have three different scents that you can mix and match to create up to seven different fragrances which all have their own individuality and personality,” said Mike Edwards, Managing Director at Viviana London. “I am so excited to give the Judith Leiber customer what they want in a fragrance – the ability to customise!”
About Judith Leiber
Judith Leiber is a name synonymous with elegance, style and sophistication. For more than fifty years, Judith Leiber’s incomparable evening bags and crystal minaudières have been recognised worldwide for their meticulous attention to detail, flawless hand-craftsmanship and whimsical designs. Under the creative direction of Dee Ocleppo Hilfiger, the brand’s co-owner, collaborator and global brand ambassador Judith Leiber has expanded its global footprint and re-launched Judith Leiber jewellery. Judith Leiber is available in 105 points of sale across North America, Europe and the Middle East and Southeast Asia.
About Viviana London
Viviana London is an innovative new fragrance company, reinventing how premium scents are enjoyed through world-first design. Viviana’s team is led by Managing Director, Mike Edwards, and his 30 years’ experience in the consumer goods and fragrances industry. For more information, visit www.Viviana.london.