‘it’s time to bring wellness home’
Brown Thomas is delighted to launch premium Irish wellness brand, GROUND, a collection of 100% natural aromatherapy balms and oils for the face and body.
Created by renowned spa consultant Peigín Crowley, GROUND was born from a passionate desire to make wellness accessible for the whole family.
With a history of creating award-winning experiences at 5-star properties including Adare Manor, Cliff House Hotel and Old Head of Kinsale, Peigín has received industry acclaim for crafting moments and products that delight the senses and centre the soul.
‘I wanted to create a brand that focuses on rebuilding our ‘at home’ relationship, that helps bring us back to ourselves, and reminds us of what really matters, especially during these unsettling times’ Peigín says.
‘Our calming, restorative products, and grounding rituals; created for men, women, and children, encourage us to tóg go bog é; to take it softly; to mind ourselves, and to mind those that we love. Our four families of products are designed to be gifted and shared, to ourselves, to supporting family and friends, and to those that impact our daily lives.’
GROUND is artisan aromatherapy, it is clean and green, cruelty-free, with refill initiatives available from launch. Made from pure botanical vegan ingredients that are pesticide and herbicide-free, naturally sourced and where possible organic.
Neutral by design, GROUND is focused on promoting natural wellbeing through quality essential oils. Each product is hand-crafted with intention using traditional methods, and made by Peigin in small batches in Cork, Ireland.
GROUND launches with four families of products.
Talamh | Reconnect with nature. Created to balance, ground, provide clarity, and focus.
Collection: Bath Salt, Body Oil, Face Balm, Face Oil, Face & Body Mask, Beard Oil
Codladh | Invite sleep in. Created to reset the body, to promote rest, sleep, and hibernation.
Collection: Bath Salt, Body Oil, Face Balm, Face Oil, Body Balm
Beo | To thrive. Created to support conscious breathing, to uplift, invigorate, and provide inner strength.
Collection: Bath Salt, Body Oil, Face Balm, Hand Balm, Hair Oil
Cúram | Kindship, passed on. Created specifically for children and for use during pregnancy, to nurture, and to care.
Collection: Bath Salt, Pregnancy Body Oil, Mother & Baby Balm, Child Balm, Adolescent Balm
Ground launches exclusively at BrownThomas.com