Our latest BeautifulJobs E-Magazine column from the Digital Doctor addresses the need to incorporate a video into your website.
But is it a good idea to include Promo Videos in your website?
As always, there are Pros and Cons. The Pros include:
- It’s how consumers are consuming content
People browsing the Internet have a short attention span, and videos allow visitors to consume more content, faster. Visitors are much more apt to engage with videos than with static text, so creating more interactive and visual content is essential.
This isn’t just a passing trend; the largest online video network, YouTube, which, by the way, is the SECOND LARGEST search engine in the world, reports:
More than 1 billion unique users visit YouTube each month
Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year
- Rank Better in Google
One of the factors of Google’s algorithm for search rankings is “dwell time,” or how long visitors stay on your website. The idea is that if people are spending a lot of time on your website, it must have quality content. A great way to capture—and hold—visitors’ attention is to provide a short, compelling promotional video.
Salons that include video on their site generally see higher engagement rates, higher click-through rates, and higher conversion rates.
- Showcase Your Salon’s Personality
In today’s digital world, more and more people shop, work, and communicate online. Salons need to connect to their audience with as close to a face-to-face interaction as possible. Our emotions are what tend to motivate our decision-making and the actions we take, so the use of both sound and moving images appeals to all our senses.
Using a video to showcase your Salon’s personality helps visitors on your website get a better sense of who you are and what you stand for—which builds trust in your business—and the emotional connection is one of the reasons that keeps clients coming back.
Incorporating Video into your website can have downsides however. Video can impact your website’s load time if your website is not optimized properly, has other memory hungry elements running at the same time or if your Video is not embedded properly on your website. All of these issues can however, be rectified and we at Digital Salon Group would be more than happy to help you out if you have any difficulties.
In summary, the benefits of incorporating properly produced, quality video onto your website far outweighs the negatives.
To find out more about our Salon Video Production Service, email me at john@digitalsalongroup.com
