Rimmel’s 1st Bonding Serum Mascara to instantly revitalise lashes in one swipe!

Rimmel’s mascara of the future is here… lashes will never be the same again! Step up your lash game with the new Wonder’ Bond Bonding Serum Mascara (€14.99 / £11.99) by Rimmel London. Discover Rimmel’s first bonding serum mascara for longer, smoother, healthier-looking lashes with up to 350% more volume.

Get instantly revitalised lashes in 1 swipe! This is more than just mascara. Trailblazing in every sense, it’s the first-ever co-created mascara from Rimmel London. Developed in partnership with three of Rimmel London’s Creator Crew – Ria (@ria.caeliya), August (@imonaugust) and Alyssa (@_alyssa_lorraine_) – it’s truly a product for Gen

Z, created by Gen Z. Rimmel’s ongoing collaboration with these inspiring creators is helping to break beauty barriers and inspiring the development of innovative make-up.

Futuristic Formula

Our lashes can take a beating. Curling, rubbing, aggressive removers, extensions and lash lifts can leave them tired and prone to lash loss. Inspired by bond repair serums, this bonding serum mascara works to visibly improve lash quality. The unique formula is powered by Rimmel’s biotin bonding complex with known ingredients comprising:

  • Biotin improves the overall keratin infrastructure in the lashes and prevents lash fall out
  • Arginine, an essential amino acid, and Pro Vitamin B5 strengthen and condition lashes
  • Clover Flower extract, containing flavonoids and antioxidants offers protection against environmental damage
  • Tetrapeptide promotes overall lash health and vitality

This powerful ingredient complex creates a protective barrier around lashes, providing strength to the keratin lash fibre and leaving lashes looking stronger, healthier and fuller – even after the mascara’s been removed. Applying Wonder’ Bond Bonding Serum Mascara transforms the appearance of lashes now AND helps protect them for the future.

In consumer tests, 82% of users agreed this mascara gives lashes ultimate length and 89% agreed lashes looked fuller. Long Live Lashes!

Clump-free & Long-Lasting

Longer, smoother and healthier looking lashes couldn’t be easier. Rimmel’s Precision Brush coats and lifts even the shortest lashes from root to tip. What’s more, the smudge-proof, flake-proof, clump-free mascara lasts for <up to 24 hours (EU) / up to 18 hours (US)>. Cutting-edge is also caring; the lightweight formula is clean, cruelty-free and vegan, and is suitable for sensitive eyes.

A style icon in the making, Wonder’ Bond Bonding Serum Mascara comes in a sleek all-black, twisted bottle with pale pink lettering. See it, want it!

Maya Jama & Creator Crew Front Campaign

The beauty of Wonder’ Bond Bonding Serum Mascara is brought to life in a can’t-be-missed

advertising campaign starring Rimmel global ambassador Maya Jama alongside members of the brand’s Creator Crew. Launching in the UK in February 2024, the full 360 campaign includes television and out-of-home adverts, in-person activation and social media influencer activity. In the energetic TV and online ads, Maya and the Crew are captured in a London tube carriage in full party mode as they power-up their lashes.

Discover the mascara of tomorrow… today. Take lashes into the future of length, strength and protection with Wonder’ Bond Bonding Serum Mascara by Rimmel. Live the London look.

Available to shop at Penny’s, Dunnes, Tesco, Chemist Warehouse and all leading pharmacies  nationwide.