THE CONCEPT
TINY. INNOVATIVE. FUN. JUST IN TIME FOR SUMMER VACATIONS, MARC JACOBS FRAGRANCES INTRODUCES DAISY DROPS, A NEW WAY TO EXPERIENCE DAISY BY MARC JACOBS ON THE GO. TAKE YOUR DAISY ANYWHERE WITH THESE TRAVEL FRIENDLY FRAGRANCE CAPSULES. THIS PRODUCT IS DESIGNED TO FIT IN YOUR HAND, BAG OR POCKET. EACH LITTLE TIN HOLDS 30 DROPS OF YOUR FAVORITE DAISY SCENT. IT’S THE MOST CONVENIENT WAY TO TAKE YOUR FRAGRANCE ON THE GO, ANYWHERE, ANYTIME, AND AS SIMPLE AS: TWIST, SQUEEZE AND APPLY.
THE FRAGRANCE
THE DAISY DROPS FRAGRANCES ARE REINTERPRETATIONS OF THE ORIGINAL DAISY SCENTS, FORMULATED INTO A GEL-LIKE COMPOSITION WITHOUT ALCOHOL, AND CASED IN CAPSULES MADE FROM NATURAL ORIGIN INGREDIENTS. ALTHOUGH THE DROPS ARE MINI, THE FRAGRANCES INSIDE HAVE BEEN SPECIALLY FORMULATED TO BE LONG-LASTING.
DAISY MARC JACOBS DROPS
· TOP: WILD BERRIES
· HEART: WHITE VIOLET
· BASE: SANDALWOOD
DAISY MARC JACOBS EAU SO FRESH DROPS
· TOP: RASPBERRIES
· HEART: GRAPEFRUIT
· BASE: SOFT MUSKS
DAISY MARC JACOBS LOVE DROPS
· TOP: CRYSTALIZED CLOUDBERRIES
· HEART: DAISY PETALS
· BASE: DRIFTWOODS
THE CAMPAIGN
SET AGAINST A CLEAN, WHITE BACKGROUND, THE DAISY DROPS CAMPAIGN KEEPS A FRESH AND MODERN FEEL WHILE REMAINING PLAYFUL AND TRUE TO THE CLASSIC DAISY SPIRIT. THE POPS OF COLOR ALLOW THE DAISY DROPS TO SHINE, WHILE THE TALENTS SHOWCASE THE PORTABILITY AND EDUCATIONAL ASPECTS OF THIS APPEALING INNOVATION.
CREATIVE DIRECTOR: KATIE GRAND
MAIN TALENT: AVA CLAIRE, ERIN KIM, NAILEA DEVORA
DIRECTOR/PHOTOGRAPHER:
· DIGITAL AND VIDEO: STEVE MACKEY
· POS VISUAL: MOLLY MATALON
STYLIST: KATIE GRAND
HAIR: JAMES PECIS
MAKEUP ARTIST: DIANE KENDAL
NAIL ARTIST: HANNAH WEINSTEIN
LOCATION: PINE ACRES RETREAT, GEORGIA
DATE: OCTOBER 2022
THE DESIGN
PLAYFUL. CONVENIENT. PORTABLE. DESIGNED IN COMPLETE HARMONY WITH OUR CLASSIC DAISY FRAGRANCES, DAISY DROPS INTRODUCES A NEW TRAVEL FRIENDLY FORMAT INTO THE FRAGRANCE ARENA.
THE DAISY DROPS TINS ARE DESIGNED TO BE DURABLE ENOUGH TO BE THROWN IN YOUR PURSE OR POCKET. LACQUERED IN WHITE AND ADORNED WITH A HALO OF THE SIGNATURE DAISY ICONS, THE DESIGN IS MODERN, SLEEK AND PLAYFUL WHILE REMAINING TRUE TO THE FRANCHISE IT REPRESENTS.
PACKAGING DESIGN: MARC JACOBS IN COLLABORATION WITH COTY
THE LINE UP
DAISY DROPS SIGNATURE 30 CAPSULES €30/£28
DAISY DROPS EAU SO FRESH 30 CAPSULES €30/£28
DAISY DROPS LOVE 30 CAPSULES €30/£28
AVAILABILITY
Marc Jacobs Daisy Drops are available from Boots and pharmacies nationwide.
#MJDAISY
