When it comes to lashes, BIGGER is always better! Introducing new Thrill Seeker Extreme Volume Mascara (€16.99 / £12.99), Rimmel London’s most extreme volume mascara ever. BIG UP your lashes with over-the-top impact and exaggerated volume. Thrill seekers, get ready to take your lashes from 0 to 100!
Dare to sweep on up to 5x more volume vs bare lashes* for lashes that cause a HUGE sensation. Thrill Seeker Extreme Volume Mascara benefits from a lash-gripping trio of waxes – to create supreme volume that lasts up to 24 hours. The new tapered fibre brush is designed to grab & coat each lash for instant impact. The beautifully buildable, smudge-free, cruelty-free formula lets you create the perfect full-throttle lash-look with zero clumps.
This is a game-changing, max-volumising mascara, but don’t just take Rimmel’s word for it. In consumer tests, 87% of people agreed that Thrill Seeker Extreme Volume Mascara delivers ultra volume* & 9 out of 10 people / 97% agreed that it delivers intense black payoff*.
Maya Jama & Creator Crew Look Set To Thrill
The mascara’s big, bold lash-effect is showcased in a digital-first advertising campaign starring Rimmel global brand ambassador, Maya Jama. Thrill Seeker Extreme Volume has been designed for self-expressive, empowered Gen Z-ers, so Maya is also joined by two of the Rimmel Creator Crew, the brand’s visionary collaborators. Social media star August (@imonaugust) sets a new standard with their creative transformations. Creator Ria (@ria.caeliya) advocates for individuality with her fun and experimental make-up styles.
XXL Design
You can’t miss the mascara’s unique XXL design. The chunky, super-sized bottle is Rimmel’s first embossed mascara, containing a whopping 12.5ml of formula. The stylish, hot red pack is emblazoned with the Thrill Seeker name in a bold, embossed font. It’s a real attention seeker!
Take your lash volume to the EXTREME with new Thrill Seeker Extreme Volume Mascara by Rimmel London. Live the London look.
*Study conducted in October 2023, 115 panellists, female mascara users aged 18-55
– 93% believe the mascara is long-lasting.
– 90% agreed it covers lashes instantly.
– 97% agreed it delivers intense black payoff.
– 87% agreed it delivers ultra volume.
