This new wave in beauty doesn’t play by the rules—it invents them.
Beauty is all about the “buzz.” The latest techniques, the latest products, the latest gadgets to deliver the skin of your dreams—the list goes on and on. Hyped or not, what’s always at the forefront of all that beauty innovation is science.
The beauty industry is one of the planet’s biggest polluters of single-use plastics. Most product packaging can take hundreds of years to decompose, leaving it to languish in landfills, pollute our oceans, and threaten the safety of plants, animals, and humans. That’s why the industry—thanks in large part to consumer demands for more eco-friendly options—has turned its attention to sustainability practices in recent years.
At Codex Beauty Labs, we’re utilizing Biotech Beauty science to engineer the next generation in pure clinical results. But first, what is Biotech Beauty, and why is it the answer to optimal skin health? Biotech Beauty is the process of creating skin-benefiting elements from plant-based (aka renewable) materials via fermentation or cell culture, to formulate performative bioactives—the key ingredient in science-backed Codex Beauty Labs.
The science of Biotech Beauty uses microbes (think bacteria, yeast, and algae) to sustainably produce high-tech skincare actives for effective results. Our innovative approach to skincare results in more efficient production of ‘all the good stuff’ for pure, concentrated ingredients using less water and energy for minimum waste and maximum efficacy.
Codex Beauty Labs also uses a unique science-meets-nature beauty philosophy in its plant-based approach to skincare. We with ethnobotanists to identify medicinal plants, then thoroughly research the impact of their actives on gene expression in skin cells. We utilize either state-of-the-art extract methods or bio-fermentation to create the resulting actives. We then formulate to enhance the potency of the performance of these bioactives. We focus on using plants versus fossil fuels to produce our bioactives in sustainable ways and ideate ‘plant-based biotech beauty’ to minimize our overall carbon footprint. This process is one of the ways we’re reimagining the future of skincare.
When do use actual plant extracts, like the soothing rosehip in our Revitalizing Facial Oil, we ensure we’re supporting, protecting, and preserving the ecology and biodiversity of the areas where our partners harvest. These efforts provide economic support to local communities, spearheading our high-standards for inclusivity and sustainability in beauty production. Psychologically, there is a strong sense of reassurance when using plant-powered biotech ingredients directly on your skin. Our planet-friendly, plant-derived skincare has the efficacy stats to support feeling good*, that’s why we remain transparent about our scientific claims and clinical findings.
“I think that transparency and trust are missing from the skin care industry. There is simply not enough information for people to make truly informed decisions. We would like to change that by being an ‘open book’. [sic] We can do our best and share what we do know is healthy, beneficial and effective.“ — Scientist Barbara Paldus, Ph.D., Codex Beauty Labs Founder.
About Codex Beauty Labs
*Codex Beauty Labs is EWG Verified, Ecocert Cosmos Organic, Leaping Bunny, Vegan, PEFC, Carbon Footprint Standard, and efficacy tested. Founded in 2018 by Silicon Valley, Calif. entrepreneur Barb Paldus, PhD, Codex Beauty Labs is a biotech company, grounded in science, dedicated to supporting the microbiome, and pioneering products having clinically proven, meaningful skincare benefits. As the Codex Beauty brand grows and develops into Codex Beauty Labs, our mission remains the same, to blend the sciences of ethnobotany and plant biology with biotech innovations, to create a new standard: plant- based biotech beauty.
Codex Beauty is available online at www.codexbeauty.com, www.brownthomas.com and www.arnotts.ie as well as instore at Meadows and Byrne, Boots, McCauley Chemists, Cara Pharmacy, Lloyds Pharmacy, The Clean Beauty Edit, Kilkenny Stores, Selfridges, O’Sullivan’s Pharmacies and Dublin Airport.
