SWEET SQUARED CO-FOUNDER SAMANTHA SWEET AND CND™ BRAND AMBASSADOR MARIAN NEWMAN TEAM UP FOR THE FIRST-EVER CND™ NAILATHON!
On October 5th, 2020 CND™ hosted NAILATHON — the brand’s first-ever Live Virtual Nail Tradeshow. Hosted by CND’s Education Directors Roxanne Valinoti and Barbara Fogleman, the exhilarating 9-hour virtual education marathon featured CND™ Co-founder Jan Arnold, CND™ Brand Ambassador Winnie Huang and many more! The UK’s very own Sweet Squared Co-founder Samantha Sweet and CND™ Brand Ambassador Marian Newman brought the S2 Squarehouse to NAILATHON watchers around the world, and of course it wouldn’t be a Sweet Squared party without a cocktail in hand!
With the aim to provide free education to Nail Professionals around the globe, CND™ NAILATHON garnered close to 5,000 registrations in the week leading up to its launch and totaled over 20,000 views over the 9-hour production. The event encouraged audience participation by answering live Q&As through the chat forum along with a plethora of coveted giveaway prizes.
“We were thrilled to be able to host CND™ NAILATHON – a virtual trade show for all things nails!” said Co-founder Jan Arnold. “During this unprecedented time where we’re not able to be together at our usual trade shows and events, we wanted to provide a platform where our incredible professional nail community can still gather, connect, learn and inspire one another.”
CND™ NAILATHON showcased exciting trends, nail art tutorials, tips, tricks and NAILS Next Top Nails Artist’s Season 7 Celebration but most prominently, the event introduced CND™’s latest groundbreaking innovation CND PLEXIGEL™ – a new premium nail enhancement solution.
The recording of NAILATHON will soon be released so if you missed it, you can still join in the fun! Keep an eye on @sweetsquared.nails for more info!