Whilst going out for dinner and wine may be a nice treat on Valentine’s Day, here at Sweet Squaredwe’re encouraging everyone to take a moment for themselves. Whether it’s a hot bubble bath as the day turns to dusk or curling up with a book and a face mask, this year, it’s all about you!

To do this, we’ve teamed up with 10 hair and beauty enthusiasts, from educators and customers to press and influencers to talk about their favourite S2 self-care retail products. From a relaxing KEVIN.MURPHY SCALP.SPA Scrub to your favourite CND™ Vinylux™ polish, we want to know what makes you feel good…

“We’re in an industry that never stands still, but that doesn’t mean that you shouldn’t take some time for yourself. It’s important to remember that you don’t always have to be on-the-go. Self-care means something different to everyone, and it’s deeply personal but this year we’re hoping everyone will join us in putting themselves first. So, Happy Valentine’s Day from our family to yours, with lots of love and heaps of respect!”– Samantha Sweet,Co-Founder, Sweet Squared.

Sweet Squared Reveal Valentine's Day Campaign

Look out for the Take Care, Sweet Squared campaign across @sweetsquared.nails,@sweetsquared.beauty and @sweetsquared.hair and join in the coversation! #takecaresweetsquared