We Irish, believe it or not spend on average 5 Hours
and 19 Mins on the Internet Every Day! Worldwide,
there are 3.5 Billion Google searches every day – that’s
40,000 searches every minute! 46% of all Google
searches are for a Local Business – that’s ‘hair salon’ or
beauty salon’ in your area. If your Salon is not listed in
the search results, you don’t stand a chance of
attracting new customers.
There are 6 main benefits of your Salon having a
website.
1.Credibility – Consumers expect you to have a website.
More importantly, they trust a Salon more if it has a
website.
2. Cost effective Advertising–In general, websites are
very inexpensive these days and with the right company
keeping it fresh and up to date, it can be a very powerful
and cost-effective marketing tool.
3. 24/7 source of information – customers like to do their
research on a Salon before they decide to visit. The
most popular Salon related Google searches are for
‘Price List’ and Opening Hours’. By having all your
information in one place, you’re making it easy for them
to make a decision.
4. Showcase your Salon/Staff – People like to see where
they’re going to and who’s going to be dealing with them.
Where did she train?, what experience does she have?
Etc.
5. Online Shopping – You stock Products in your Salon but
more and more people prefer to shop from the comfort of
their home. Integrate a Shopping Cart into your website
and watch the orders come in
6. Book Online – Most people expect to be able to book
appointments online but due to concerns about security,
are reluctant to go through Social Media platforms. Salon
Websites (particularly ones with SSL certificates) offer that
sense of security and result in more bookings being made.
Salons need to be 100% in Control of their Online
Presence. Many Salons have decided to sidestep a
website and instead choose to rely on having a presence
on one or more of the Social Media platforms. By doing
this, they are relinquishing control of their online presence
resulting in their business being at the mercy of those
platforms. They (the platforms) can make changes
whenever they want and you don’t have a voice, even if it
impacts your business. A typical example is the recent
decision by Facebook to prioritise Friends and Family over
Businesses. This has resulted in the farcical situation
where less than 1 in 10 of a Salon’s posts are being seen
by their followers.
Digital Salon Group are the only company in Ireland offering a specialised marketing service to the
Hair/Beauty/Spa industry. If you would like us to conduct a free of charge Digital Audit on your salon, just email your details to john@digitalsalongroup.com . Enjoy the Summer!!
